Sarda lingerie is bold. It’s sexy. It’s unexpected. And it’s here.
The WOW is real: on August 12th, the new Sarda era starts. Sarda looks beyond the limits of traditional lingerie—for people who want to stand out. It’s about feeling strong in unexpected, daring, yet wearable pieces. It’s quality lingerie you don’t see anywhere, with comfort that lets you go everywhere. Now, Sarda can be yours. Get it in August.
Sarda: unapologetically you
They say you can’t? Sarda is here to let your ‘You watch me’ out. Redefine your lingerie game by mixing Sarda’s standout designs with your unique style.
Sarda bends the rules of lingerie, one bra at a time. It makes bold choices to be worn audaciously: anywhere you want, and anyhow you like. No matter how sexy, bold or powerful your look—Sarda is always wearable. Comfort is never an option, it’s a standard.
Sarda takes you from desk to dinner, from party to pilates and from morning chill to midnight music festival. The cherry on the cake? Sarda’s rule-breaking designs come with a dedication to quality, supersoft fabrics and a kick-ass, no-nonsense vibe. There’s only one thing left to say: Bring. It. On.
“My father’s vision is still in every piece of this collection. Sarda was rule-breaking then, and still is today. During the inspiration phase, we really focused on what women want to wear–before they even know it themselves. We want them to redefine their lingerie game and use Sarda lingerie to express themselves.” — Nuria Sarda, Creative Director
Rule-breaking since forever
Sarda was reborn from Andrés Sardà, the Barcelona-based quality lingerie label. Since 1962, it has been creating rule-breaking lingerie and building a solid heritage. Staying true to its visionary, honest and empowering DNA, Nuria Sarda and the Van de Velde Group now steer this famous brand to a new, bolder, and even sexier future.
Gimme, gimme
From minimal black with – always at Sarda – a surprising detail to bold pink and orange color clashing. From funky fringes to powerdressing in statement bodysuits. To be styled any way you like, this is lingerie far beyond ‘under’wear.
Curious? Follow Sarda on Instagram and TikTok to see how the cool and the bold are already styling their favorite pieces. Or get lost in the entire collection on the website: sardaworld.com.
Sarda in bullets
- Designed in Barcelona, since 1962
- No fast fashion: 75% European suppliers, safe fabrics, socially responsible production
- Bold, sexy, unexpected and wearable lingerie
- Launch: August 12th, 2024
- Second drop: October, 2024
- Available in stores and online: www.sardaworld.com
Sarda: the lingerie label for those who want it all
Because why settle for anything less? Sarda creates designs you don’t see anywhere, with comfort that lets you go everywhere. It is unexpected yet wearable; it’s quality and attitude. Sarda is fashion without the fast. It is now, yet made to last.
Sarda is the brand that matches your true self and reflects the fierce woman you are. Sarda is here to celebrate your journey, ignite your power and redefine your lingerie game.
Be bold. Be daring. Be Sarda.
Because you deserve it all.
Unapologetically.
Contact info
Spain: laura@xxlcomunicacion.com
Belgium & Netherlands: annabelle.seynave@vandevelde.eu
Rest of the world: press@sardaworld.com