Sarda creates the star looks for Julieta's concert in Barcelona

The artist relies on the brand to design two exclusive looks that marked the key moments of her show on 20 February.

Julieta, consolidated as one of the most powerful emerging voices on the Catalan scene, trusted Sarda to create two custom looks that amplified the narrative of her show. Two moments. Two energies. A shared reality: when lingerie becomes the protagonist, there is no turning back.

"I thought of Sarda because I was looking for lingerie that was not only pretty enough to be the main garment of my look, but that also gave me all the support and security I needed to enjoy myself on stage," shares Julieta.

Beauty you can see. Support that you feel. Attitude that is not negotiable.

Inspired by the bestseller Bremer, the first look opted for an urban aesthetic in red and orange tones that strongly marked the opening of the concert. A vibrant and magnetic proposal, designed not to go unnoticed and to dialogue with the scenic intensity of the artist.

The climax came during the performance of "bikini rojo", when the stage was dyed in the same intense red as the design, creating a striking image coherent with the visual narrative of the show. Music, skin and light aligned in an instant of maximum energy.

Once again, Sarda proves that lingerie is not an invisible base, but a central piece of the look: designed to be worn however and wherever you want, even in front of thousands of onlookers.

The second look, inspired by Milhon, was developed in a range of golden tones that evoked the sand that is the protagonist of her album cover. A visual resource loaded with symbolism, which refers to the passage of time and the image of a large hourglass turned into a scenic concept.

The proposal brought a more intimate and conceptual dimension to the final part of the concert, without losing intensity. A powerful closing, where aesthetics and narrative merged naturally.

With this design, Sarda reaffirms its unexpected character: lingerie that transcends its function to become a discourse, an identity and an essential part of the show.

Lingerie that does not limit. It empowers.

"On stage everything has to work at the same time: aesthetics, safety and freedom of movement. When lingerie is the look, the design must accompany the artist at all times without restricting her. That's exactly what we're looking for with Sarda," explains Nuria Sardá, the brand's creative director.

Sarda is quality and attitude.

Sarda is fashion without the fast.

Sarda is now, and it is made to last.